Advanced Google Analytics


Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advanced Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.

Topics include:
• Setting up a Google Analytics account for multiple users
• Working with the WordPress CMS plugin
• Using custom and advanced filters
• Debugging and troubleshooting Google Analytics
• Using the advanced Tag Assistant
• Setting up advanced segments: custom, user, and sequenced segments
• Avoiding segmentation pitfalls
• Generating better reports and insights from Google Analytics
• Importing custom data

Course Outline

  1. Advanced Report Setup
    • Segments
    • Content Groupings & Content Group
    • Custom Dimensions & Metrics
    • Custom Reports
    • Filters
  2. E-commerce Tracking
    • E-commerce Tracking
    • Enhanced E-commerce
  3. Analysing User Journey
    • User Flow Report
    • User Explorer Report
  4. Analysing Performance of Digital Marketing Channels
    • Attribution Model
    • Multi-Channel Funnel (MCF) Reports
    • Content Experiments
  5. Integrating with Google AdWords & Google Tag Manager
    • Setup Remarketing Audiences for Google AdWords
    • Google Tag Manager